SME Branding at the Bottom of the Pyramid: Lessons Learned from Applying Phenomenological Case Study in the Indian Himalayas
Year: 2024
Type: conference-paper
Authors: Nair, Rakesh G, Sharma, Vinay
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7024739378
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