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Unveiling the Dynamics of Relationship Marketing in Online Communication: A Relational Dialectical View

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Guo, Yiting, Sun, Chenshuo, Wei, Qiang, Xu, Sean Xin, Yuan, Yun

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7025275397

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