Year: 2024
Type: conference-paper
Abstract: Intercultural communication is a field of culture coined by Hall in 1959 and nowadays is becoming an essential part of the education system because of globalization, immigration and the multicultural work environments. More training, knowledge and research in this field is essential because of the recent trends in education and other branches too. Intercultural communication is the type of communication that takes place within members of different cultures and aims to understand the cultural values, beliefs and norms of other parties. The only way to achieve successful communication with the other is only by understanding and accepting the differences between cultures. Ethnocentrism is another issue connected to intercultural communication. It is a notion that appears within cultures and one who is ethnocentric believes that their own culture is superior to other cultures and these beliefs very often lead to inaccurate judgements about other people and rely on stereotypes. However, good intercultural training focuses on avoiding stereotypes and learning how to develop intercultural awareness. A very important model in this field is the Bennett’s model also called Developmental Model of Intercultural Sensitivity. This model implies that individuals with intercultural sensitivity tend to transform themselves from the ethnocentric stage to the ethno-relative stage. Bennett’s model known as the Developmental Model of Intercultural Sensitivity (DMIS) consists of a continuum of six stages moving from “ethnocentrism” to “ethnorelativism” and can be a very useful model in the help of correcting ethnocentrism. This paper will reveal the secrets of correcting ethnocentrism by acquiring intercultural communication competence. Key words: culture, differences, intercultural communication, ethnocentrism, ethnorelativism.
Author: Jankova Alagjozovska, Natka
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7027317493