Year: 2024
Type: article
Abstract: This article examines the competitive landscape of the hotel industry, focusing on the strategies that enable hotel chains to achieve sustainable growth. Key strategies, including differentiation, innovation, strategic partnerships, and market expansion, are discussed. Through case studies and data analysis, the article illustrates how successful chains like Marriott International have effectively implemented these strategies to enhance their market position, attract diverse customer segments, and navigate the challenges of a dynamic global market.
Authors: Philchenkov, Daniel, Gudkova, N.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7034128114
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