Year: 2011
Type: book-chapter
Abstract: The classic goal-gradient hypothesis posits that motivation increases monotonically with proximity to a goal. However, we show that motivation is higher when either far or close to a goal, and decreases halfway to a goal. The psychophysics of goal pursuit accounts for this tendency to get “stuck in the middle.”
Authors: Bonezzi Andrea, Brendl Miguel, DE ANGELIS, MATTEO
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7034130079