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A Comparative Analysis of Pure and Shoppable Ads on Social Media Platforms

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Fan, Jiayu, Kumar, Subodha

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7036699103

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