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Creating an Event Proposal for a Reinvented Product Using Generative AI

Year: 2024

Type: article

Abstract: In this assignment, students will work in small groups to develop a comprehensive event proposal for the launch of a reinvented product. The task involves utilizing generative AI tools to assist with research, planning, and writing, helping students explore the complexities of event planning in a public relations context. Each group will unveil a unique aspect of the product, such as a new concept or flavor, and will be responsible for defining objectives, identifying the target audience, planning logistics, creating a budget, and developing promotional strategies.

Source: UND Scholarly Commons (University of North Dakota)

Author: Berry, Ian

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7036834865

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