Work

Investigating the Correlation Between Colours and Symbolic Attributes

Year: 2024

Type: article

Abstract: : Colour has been studied from multiple points of view: naming, perceptual effects, physiological effects, psychological effects, curative effects, etc. The correlation of colours with symbolic attributes has been understudied. An experiment was designed to investigate the correlation between colours and symbolic attributes. There were selected 24 meaningful colours and 24 symbolic attributes. The experiment was run with 549 participants. Since the two variables are categorical, the Chi Square test was applied, and the result indicated the existence of a colour-attribute correlation. Also, the strongest correlations has been indicated in the paper.

Source: Journal of Industrial Design and Engineering Graphics

Author: Andrei DUMITRESCU

Institution: Universitatea Națională de Știință și Tehnologie Politehnica București

Language: English

Topic: Color perception and design

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W7038748360

FWCI:

Cites:

Cited by:

Related to: