Pandemic Consumer Behavior Shift (Based On Archival Research in the form of secondary data)
Year: 2024
Type: dissertation
Abstract: Throughout the COVID-19 pandemic, global consumer behavior has been \ntransformed on a profoundly different scale, becoming increasingly focused on \nonline shopping, stockpiling of essentials and a lot more of the contactless payment \nmethods. The desire of this study was to learn about changes in consumer behavior \ndue to the pandemic by reviewing psychological drivers such as fear, herd mentality, \nand media influence that were playing a role with purchasing. This research utilizes \na qualitative, archival approach, examining behavioral changes from pandemic using \nsecondary data collected from scholarly articles, industry reports, and other credible \npublications. The study was guided by framework for crisis driven consumer \nbehavior, which categorized consumer behaviour based on consumer responses to \npanic buying, herd behaviour or discretionary spending as demonstrated in \nMaslow’s Hierarchy of Needs. \nResults showed there was much change in the preferences and behaviour of \nconsumers that was influenced by a desire for security, the power of the media and \nsocial conformity. Both panic buying and herd mentality was seen as consumers \nreacted to perceived scarcity and heighted uncertainty. These behaviours were \namplified through media coverage, fueling consumer fears and an urgent demand \nfor essential goods. The analysis indicates that emergency induced, initially, may \nbecome normal behavior. \n \nIn conclusion the study highlights the fact that the pandemic will have a lasting \ninfluence on consumer behavior and the importance for businesses and \npolicymakers to adapt to new consumer expectations as well as the evolved digital \nmarket landscape. This insight has implications for the management of a crisis, \ndistribution of resources, and development of market strategy in the post pandemic \nworld.
Source: Theseus (Ammattikorkeakoulujen)
Author: Kelaiya, Aum
Institution: JAMK University of Applied Sciences
Language: English
Topic: COVID-19 Pandemic Impacts
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7051757713