Separar ou não separar : um estudo de caso sobre a estratégia de negócios da proposta de divisão da EY sob o Projeto Everest
Year: 2024
Type: dissertation
Abstract: The thesis develops and analyzes a Case Study on Ernst & Young's global leadership's proposition of splitting its audit and consulting divisions to seize new growth opportunities under Project Everest. The case's central issue concerns a well-performing firm reviewing its strategic and organizational dimensions to address uncertainty in external factors and unlock growth potential by separating its businesses. The primary consideration in the strategic decision is whether the benefits of separating businesses outweigh the risks of the separation and if sufficient managerial alignment can be created to execute the split. The analysis concludes various internal and external factors that make a separation feasible and exemplifies the changes in internal capabilities and competitive forces for separated businesses. It uncovers a highly competitive environment that exposes the firm to risks despite its stable historic performance. A Literature Review on topics related to the main issues raised by the Case Study, and a Teaching note offered to help instructors using the Case Study for in-class discussion show that in addition to competitive forces, managers' individual incentives are decisive in strategy development and bias their strategic evaluation.
Author: Behrens, Linus
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7062083892