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The use of artificial intelligence (AI) in talent acquisition: The case of Greek luxury hotels

Year: 2025

Type: article

Abstract: This study introduces a framework for the adoption of Artificial Intelligence (AI) driven technology to talent acquisition processes in luxury hotels. This qualitative study employed 23 semi-structured interviews to explore the perceptions of professionals on AI in luxury hotels in Greece. The findings highlight the benefits of AI-enabled technologies in talent acquisition, including speed, reliability and enhanced candidate communication, however, human interaction remains pivotal at critical stages. The model proposed includes six stages in the AI-Talent Acquisition process, serving as a practical guide for practitioners and researchers. This study contributes to the AI-HRM strategic change field by offering theoretical and practical insights. To the best of the authors' knowledge, it represents one of the initial empirical attempts to develop a comprehensive AI-Talent Acquisition framework, providing valuable implications for ongoing research and implementation in this domain.

Source: Bournemouth University Research Online (Bournemouth University)

Authors: Marinakou, Evangelia, Giousmpasoglou, Charalampos, Papavasileiou, E. F.

Institutions: Bournemouth University, Hellenic Mediterranean University

Language: English

Topic: AI and HR Technologies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W7062768280

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