Year: 2008
Type: article
Abstract: Economics is only the beginning of the puzzle for successful international expansion by food-service firms. As depicted in the accompanying case study, Outback Korea seems to have considered such other factors as local culture and proper entry strategy.
Source: Cornell Hospitality Quarterly
Author: Rohit Verma
Institution: Cornell University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2001060268