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The Role of Comprehensive Marketing Dimensions in Attaining Competitive Advantage: a Field Study of the Banking Sector in Taiz City

Year: 2025

Type: article

Abstract: This study examines the role of comprehensive marketing dimensions in achieving competitive advantage within the banking sector of Taiz City. It highlights the importance of market segmentation, positioning, product innovation, pricing strategies, and promotional activities in enhancing customer satisfaction and loyalty.

Source: Online library Sukhoi State Technical University of Gome (Sukhoi State Technical University of Gomel)

Author: Shamlan, M. A. A. H.

Language: English

Topic: Banking Sector Performance and Management

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7071010290

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