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17064R3m-4 Reframing AI in Advertising: Creative Workers’ Self-Efficacy in the Age of Technological Change

Year: 2025

Type: article

Source: SWU eJournals System (Srinakharinwirot University)

Authors: I Dewa Ayu, Nina Yuliana, Laila Meiliyandrie

Language: English

Topic: Technostress in Professional Settings

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7071056741

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