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Revolutionizing management education: exploring undergraduate students’ perceptions of the use of infographics as an assessment method to foster inclusion, and boost engagement and academic performance

Year: 2026
Type: conference-paper
Abstract: Infographics, blending “information” and “graphics,” are increasingly recognized as effective tools for assessment and learning in higher education. This study investigates the impact of using infographics as an assessment method in a Business and Management undergraduate course, with a particular focus on students’ perceived achievement, motivation to learn, and the promotion of inclusion for disadvantaged groups such as neurodiverse and low-achieving students. Utilizing a quasi-experimental design with 57 participants, students created an infographic as a mid-term assessment, complementing traditional written assignments and addressing concerns about monotonous assessment practices. Drawing on these findings and current literature, the study proposes a structured framework for the successful integration of infographics in management education, emphasizing inclusive design, clear objectives, and iterative feedback. Data collected through a post-implementation questionnaire revealed that over 76% of students perceived notable improvements in their academic performance, attributing these gains to enhanced affective development and strengthened intellectual, visual literacy, and information management skills. Furthermore, 92% reported increased engagement and motivation to learn. The findings suggest that infographics, when implemented within a clear framework, not only support academic achievement and engagement but also foster a more inclusive learning environment. The study concludes with implications for practice and recommendations for future research on the integration of infographics in management education
Language: English
Open Access status: green
OpenAlex ID: W7071264234
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