Appeals to “Normality” and “Common Sense” in the Face of Global Uncertainty : An Interdisciplinary Discourse-Historical Approach
Year: 2024
Type: article
Abstract: Crises cause fear, panic, uncertainty, and helplessness. Uncertainty and insecurity challenge everyone involved; everyone expects instructions, planning, explanations and security. However, we confront scaremongering, simplifications, a range of legitimation strategies and fallacies. Specifically, the fallacies are often placed before community, national or even local interests. These developments are illustrated with a detailed qualitative and quantitative discourse analysis of debates in Austria, in the summer of 2023. I argue that the fallacious appeals to common sense and normality depend on their context, with different content, functions, and effects being observable. Such appeals instrumentalize a ‘politics of emotions’ in different ways. Thus, a novel political logic is normalized, superseding rational discourse, deliberation, and expert-led policy formulation.
Author: Wodak, Ruth
Institution: Lancaster University
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7075705812
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