Year: 2025
Type: article
Abstract: The article explores the phenomenon of visual-aesthetic thinking as a new managerial competence in hotel and restaurant management. It analyzes the relationship between managers’ cognitive styles, visual codes of the service environment, and leadership culture. The study identifies how spatial design, color schemes, aesthetic scenarios, and compositional solutions influence managerial behavior, staff efficiency, and brand identity. Examples of aesthetic organization of communication, visual service management, and spatial adaptability are summarized. The concept of visual-aesthetic thinking is substantiated as an integral part of managerial logic in the hospitality industry.
Authors: Grynko, Tetiana, Krupskyi, Oleksandr, Stasiuk, Yuliia
Institution: Oles Honchar Dnipro National University
Language: English
Subfield: Conservation
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7080117531
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