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Introducing the Championship Viewership Multiple (CVM): A New Lens for Evaluating Sports Leagues' Audience Dynamics by Baron Ojogho

Year: 2025

Type: article

Abstract: The Championship Viewership Multiple (CVM) is a new sports media valuation framework that measures how efficiently a sport converts regular season audiences into championship-stage viewership. This paper introduces the concept, provides examples across major U.S. leagues, and explores implications for investors, sponsors, and media partners.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17062508

Author: Ojogho, Baron

Language: English

Topic: Sports Analytics and Performance

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7080135817

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