Creare e rifare i ricordi: l’impatto duraturo delle esperienze nei festival [Making and Remaking Memories: The Long-Lasting Impact of Festival Experiences]
Year: 2025
Type: book-chapter
Abstract: Festival experiences extend far beyond the event itself. This chapter emphasizes the importance of considering not just the festival's design but also the pre- and post-event experience. Fostering post-festival memory sharing can significantly enhance customer satisfaction, word-of-mouth promotion, and future attendance. Key objectives include understanding: • The value of memories over experiences. • The unique significance of shared collective memories. • Festivals as powerful memory creators. • The connection between memory sharing, well-being, and festival value. • Strategies for encouraging memory sharing to shape positive attitudes and future behaviours.
Author: Wood, E
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7080233628
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