Research on Career Apparel Design Based on Color Psychology
Year: 2025
Type: article
Abstract: From the perspective of color psychology, this paper examines how career-apparel design influences employee emotions, organizational image, and cross-cultural adaptation. The study finds that cool hues such as blue and green enhance concentration and a sense of security, making them suitable for finance and healthcare, whereas warm hues like red and orange stimulate energy and fit sales positions, provided overstimulate is avoided. Career-apparel color not only regulates employees’ psychological states but also serves as a visual carrier of corporate culture, externally conveying a professional, credible, or innovative brand image. Moreover, cultural differences and industry characteristics impose divergent demands on color application; multinational firms must balance localization with psychological efficacy. The research recommends integrating digital technologies in future work to advance personalized and scientific career-apparel color design.
Authors: Xin He, Hong Qian, Xiaojuan Zhou, Fan Bai, Yuanyuan Xing
Language: English
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7080381603
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