The Influence of Song Recommendation Algorithm Strategies and User Experience on Listener Engagement with Spotify Among Young People in Depok City
Year: 2025
Type: article
Abstract: The development of digital technology has shifted how people consume music, with streaming platforms like Spotify becoming increasingly popular, especially among young users. This study aims to examine the influence of song recommendation algorithm strategies and user experience on listener engagement with Spotify among young people in Depok City, Indonesia. Using a quantitative approach with purposive sampling, the study targeted users aged 10 to 29 years. The results showed that song recommendation algorithm strategies and user experience significantly influenced listener engagement on Spotify. Among the two variables, user experience had a more dominant influence. These findings indicate that optimizing the user interface and personalization features could enhance user engagement on music streaming platforms. The study highlights the importance of aligning technological features and personalized services with user expectations to maintain long-term engagement.
Author: Soedira, Rayvienza Angelisa
Institution: Universitas Bina Sarana Informatika
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W7080537635
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