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Bridging Technology and Talent: The Role of Soft Skills in Digital Transformation Processes

Year: 2025

Type: article

Abstract: Emerging technologies pose an increasing challenge for companies to attract and retain professionals capable of leading digital transformation processes. This study aims to identify the most relevant soft skills for professionals responsible for digital transformation in organizations. A qualitative approach was adopted, based on interviews with IT leaders from seven Brazilian companies across different sectors. The findings reveal a strong consensus on the greater importance of soft skills over hard skills in digital transformation efforts. The most frequently cited soft skills include customer focus, communication, adaptability, learning ability, problem-solving, negotiation, and collaboration. These results offer practical contributions to talent management strategies in digitally evolving organizations and highlight the need for further research involving broader, international samples and quantitative approaches.

Source: Journal of the Association for Information Systems

Authors: de Souza, Diego Fernandes, dos Santos, Vanessa Martins, Beceveli Junior, Tarcísio José

Institution: Fundação Getulio Vargas

Language: English

Topic: Corporate Management and Leadership

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W7081591103

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