Year: 2025
Type: article
Abstract: 3D holographic displays on vehicles are a new out-of-home (OOH) advertisement technology offering an interactive and dynamic means of engaging consumers. They enhance advertisement visibility and viewer interaction through the projection of colorful, three-dimensional images in public areas. An Internet of Things (IoT) based holographic advertisement system is presented, integrating remote content management and personalized advertising control. The system includes an Android application that allows users to select and schedule ads displayed on moving vehicles. A GPS module provides real-time vehicle tracking, supporting security and targeted advertisements. Cloud-based storage ensures remote access and data management, allowing content updates from any location. By combining holography, IoT, and cloud computing, this approach modernizes traditional advertisement methods with a scalable, high-technology alternative suitable for contemporary digital marketing.
Authors: Fahad Farooq, Rana Javed Masood, Muhammad Aamir Khan, Amber Israr, Faizan Zahid
Language: English
Subfield: Media Technology
Field: Engineering
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W7081915282