An Analysis of User Perspectives on OTT Platforms in Goa
Year: 2024
Type: article
Abstract: The growing popularity of Over-the-Top (OTT) platforms has transformed the way audiences consume entertainment content. This study analyzes user perspectives on OTT platforms in Goa, with a focus on understanding consumption patterns, preferences, and satisfaction levels. Through a survey-based approach, data were collected from a diverse sample of users across different age groups and demographics. The findings reveal that affordability, content variety, originality and quality are the primary factors influencing OTT platform usage. Despite increase in usage, problems like poor internet connectivity, data usage, and subscription cost persist. The research offers insights into the evolving entertainment preferences in Goa, providing a valuable reference for content providers and marketers aiming to cater to this region's audience. These findings further enrich the expanding research on media consumption trends.
Author: Sangodkar, Rupali Vijay
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7081979792
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