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Exploring Drivers and Barriers to Florida Homeowners’ Intentions to Adopt Florida-Friendly Landscaping

Year: 2025

Type: article

Abstract: Florida Friendly Landscapes (FFLs) support sustainable landscaping by reducing irrigation, fertilizer, and pesticide use, yet adoption remains limited among Florida homeowners. This study analyzes survey data from 683 residents using a binary logit model, where the dependent variable indicates high self-reported likelihood of FFL adoption. Results show that knowledge and FFL awareness are positively associated with adoption intentions, while environmental concern and financial incentives are not statistically significant. Younger homeowners, those with slightly larger yards, and recent movers are more likely to adopt. Findings support outreach targeting newer homeowners and emphasizing ease of maintenance and aesthetic appeal.

Source: HortScience

DOI: 10.21273/hortsci18802-25

Authors: Melinda Knuth, Xuan Wei, Xumin Zhang, Hayk Khachatryan

Institutions: North Carolina State University, University of Maryland Extension, University of Florida, Institute of Food and Agricultural Sciences

Language: English

Topic: Environmental Education and Sustainability

Subfield: Management, Monitoring, Policy and Law

Field: Environmental Science

Domain: Physical Sciences

Open Access status: gold

Estimated APC paid: $3,000

OpenAlex ID: W7081992775

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