Assessment of The Strategic Planning Process the Case of Abyssinia Banks in Dire Dawa, Ethiopia.
Year: 2025
Type: article
Abstract: The purpose of the study was to assess the strategic planning process of Abyssinia banks’ in dire dawa city administration. For the study descriptive research design were employed. The study used primary sources of data and secondary data as sources of information. The target population of the study was top level, middle level and lower level management of Abyssinia banks’ in the city administration. The study conducted in one Abyssinia bank at district level and in fifteen Abyssinia bank at branch level by the available sampling technique. The data collection instruments were questionnaire and the collected data analyzed using SPSS version 25 software. Mean and standard deviation were implementedfor descriptive analysis. Thefindings of the studywere absence of participating employees and stakeholders prior to the designing of strategic plan, insufficient allocation of budget at the time of the designing of strategic plan, absence of forecasting risk, absence of aligningreforms like BPR, BSC and change army with the strategic plan, absence of employees awareness on the mission and vision statement of the bank, absence of designg banks’ statement of value, absence of possessing employee accountability in the implementation of strategic plan, absence of creating and authorizing the right unit for the implementation of strategic plan and absence of participatory oversight at the time of the strategic plan implementation. The study recommends the company to participateemployees and stakeholders’ prior to designing the strategic plan, to allocate sufficient budget at the time of designing strategic plan, to forecast risk, to align reforms like BPR, BSC and change army with the strategic plan, to aware employees on the mission and vision statement of the bank, to design the banks statement of value, to possess employee accountability in the strategic plan implementation, to crate and authorize the right unit for implementing the plan and participatory oversight to be made at the time of strategic plan implementation
DOI: 10.20372/nadre:18808
Author: Misikir Gebrehiwot
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7082148532
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