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The role of coaching in enhancing customer responsiveness, marketing self-efficacy and firm performance among micro-entrepreneurs: moderating effect of goal orientation

Year: 2025

Type: article

Source: Journal of Asia Business Studies

DOI: 10.1108/jabs-02-2025-0108

Authors: Pornprom Suthatorn, Peerayuth Charoensukmongkol

Institution: National Institute of Development Administration

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Quality education

Open Access status: closed

OpenAlex ID: W7082246266

FWCI: 1.21

Cites: 66

Cited by: 1

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