Marketing or Manipulation? Examining the Psychological and Economic Impacts of Decision-Making targeting Strategies on Consumer behavior.
Year: 2025
Type: dissertation
Abstract: This master’s thesis investigates how modern decision-targeting techniques in digital advertising - driven by neuromarketing, big data and AI personalization - move beyond persuasion into subconscious behavioral engineering. Through a comparative thematic literature review of behavioral economics, neuroscientific studies and regulatory analysis, the study identifies core mechanisms (cognitive-bias stacking, decision-contrast removal, and emotional reinforcement loops), documents their psychological and economic consequences (decision fatigue, cognitive entrapment, market concentration), and proposes a regulatory framework: the Cognitive Market Influence Model (CMIM) to restore decision contrast, increase algorithmic transparency, and protect consumer autonomy. The thesis was submitted to IU International University of Applied Sciences (12 March 2025). Connect with me on LinkedIn: www.linkedin.com/in/ali-qusayalhajjaj
Author: Alhajjaj, Ali Qusay
Institution: IU International University of Applied Sciences
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7082351269
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