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Digital Metaphors in Popular Scientific Medicine

Year: 2025

Type: conference-paper

Abstract: The digital revolution has profoundly influenced not only medical research and practice but also the way medicine is communicated to the public. Popular scientific medical discourse increasingly relies on digital metaphors—such as “the genetic code,” “editing the book of life,” “the brain as a computer,” and “the body as a database”—to explain complex biomedical processes in familiar terms

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17171164

Author: Yangibaeva Iklima Ataxanovna

Institution: Urganch Innovation University

Language: English

Topic: Language, Metaphor, and Cognition

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7082446070

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