Empowering India's Media Workforce: Impact of NEP 2020 and On- Job Training on Print Media and Public Relations
Year: 2025
Type: article
Abstract: The media industry in India, which includes newspapers, magazines, and public relations, has had a big impact on how people talk about things, howculture is shaped, and how information spreads for a long time. With the start of NEP 2020, which focuses on teaching practical and vocational skills, thesector is about to undergo major changes. In the past, media education in India was mostly based on theory, so students didn't get the real-world experiencethey need to work in modern newsrooms and PR agencies. The quick move to digital, the drop in print readership, and the rise of data-driven PR strategies,which need a lot of skills in writing, editing, digital communication, and analytics, make this gap even bigger.
Author: Jakkan, Dr. Madhukar
Institution: Solapur University
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7082663544
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