Work

Methodology for Influence of Local Fashion Brands on Consumers' Dressing Image

Year: 2025

Type: article

Abstract: Fashion plays a vital role in constructing personal and social identity. In many societies, clothing choices are not merely utilitarian but serve as symbolic tools through which individuals communicate values, status, and cultural affiliation. With the rise of local fashion brands, consumers increasingly navigate between global influences and local traditions when forming their dressing image. Local brands carry distinctive features—cultural heritage, traditional aesthetics, and regional craftsmanship—that distinguish them from multinational fashion houses.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17181397

Author: Tukhtayeva, Oydinoy

Language: English

Topic: Fashion and Cultural Textiles

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7083072403

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