Economic Implications of Biotech-Driven Functional Foods: The Role of Consumer Trust and Scientific Validation, Moderated by Health Awareness
Year: 2025
Type: article
Abstract: This study investigates the economic value of biotech-based functional foods by assessing the role of scientific validation and consumer trust, with consumer health awareness as a moderating factor. Grounded in Trust Theory (Mayer et al., 1995) and the Health Belief Model (Rosenstock, 1966; Becker & Maiman, 1975), the research frames economic value as an outcome of institutional credibility and consumer health behavior. A quantitative survey of 372 professionals in biotechnology, nutrition, the food industry, and regulatory fields was conducted using a five-point Likert scale. Results indicate that scientific validation (β = 0.635) and consumer trust (β = 0.508) significantly enhance the economic value of functional foods. Furthermore, health awareness (β = 0.472) strengthens the effect of trust, demonstrating its moderating role in shaping consumer adoption and willingness to pay. By integrating scientific credibility, trust, and health motivation, this study offers a comprehensive framework for understanding the drivers of market performance in functional foods. The findings provide actionable insights for policymakers, food companies, and health advocates seeking to promote preventive nutrition and secure consumer confidence.
Authors: Nguyen Thi Kim Phung, Nguyen Cao Hoang Anh, Nguyen Quynh Thy, Truong Pham Phuong Anh, Vo Minh Vinh, Le Nguyen Hong Nhu
Language: English
Field: Medicine
Domain: Health Sciences
SDG: Zero hunger
Open Access status: diamond
OpenAlex ID: W7083581818
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