Digital Transformation of Sales in the Telecom Sector Development and Implementation of Crm Systems Using Freedom Mobile as an Example Data Visualization Using Vosviewer
Year: 2025
Type: article
Abstract: This research examines the digital transformation of sales in the telecommunications sector through the development and implementation of CRM systems, using Freedom Mobile as a case study. The study highlights the strategic importance of customer relationship management in increasing sales efficiency, improving customer experience, and supporting sustainable business growth in a competitive digital environment. Special emphasis is placed on the application of VOSviewerfor data visualization, which allows for the identification of key scientific trends, research clusters, and interconnections in the field of digital transformation and CRM. The findings demonstrate the practical significance of CRM adoption for telecom companies, showing how technological innovation fosters customer-oriented strategies and strengthens competitive advantages.
Authors: GELMANOVA ZOYA SALIKHOVNA, FAYEZ WAZANI ABDUL WALID, DENEZHKIN ALEXANDER ANDREEVICH
Institution: Karaganda State Industrial University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7083583104
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