Effects of the allergy icon visual component on the consumer's information comprehension -Centered on Japanese children's snack packages-
Year: 2025
Type: article
Abstract: This study aimed to empirically analyze the effects of the visual components of allergen information icons used in Japanese children's snack packages on consumers' information comprehension.In particular, experimental materials focusing on three visual elements-color, shape, and text-were designed, and a survey was conducted with Chinese caregivers whose children had experiences with food allergies.
Authors: Yu-han Liu, Hee-hyun Kim
Institution: Chung-Ang University
Language: English
Topic: Safety Warnings and Signage
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7083685844
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