The effect of Inventory Management Practices on Marketing Performance of Soap Factories in the case of Shemu Soap and Detergent Private Limited Company in Dire Dawa Administration
Year: 2025
Type: article
Abstract: The main purpose of this study was to assess the effect of inventory management practice on marketing performance of soap factories in the case of Shemu soap and detergent private limited company in Dire Dawa Administration. In line this objective, cross-sectional conclusive research design which includes both descriptive and causal methods was employed with both qualitative and quantitative research approach. The primary data was collected using a survey instruments such as; structured self-administer questionnaire, and interview questionnaire. Then stratified random sampling technique was used to select respondent and the data ayalsis has been done via both descriptive and inferential statistical analysis. The descriptive statistics used include percentages, frequencies, mean and standard deviation, while inferential statistics included use of multiple linear regression analysis (MLRA). The study to investigated this phenomenon and establishes the inventory management techniques (EOQ and ABC analysis), inventory management practices (Strategic supplier relationship, activity based costing, material resource planning) and information technology on marketing performance. Findings of Hypotheses analyses, it can be reveals that multiple regression model of this study met the assumptions required to ensure validity of its significance test. This indicates that there was a statistically significant link between five main independent variables of inventory management practice on marketing performance of Shemu soap factories. While Information Technology (IT) System had not significant higher than P value > 0.287 wasn’t significant effect on marketing performance of factories. The study recommends that for effective inventory management practices the company management should be applied & allocates more funds to invest in modern information technologies because wide inventory control techniques to increase information sharing reduce costs and ultimately improve marketing performance.
DOI: 10.20372/nadre:19236
Author: Tizibt Tekle Negash
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7083835602
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