Framing Analysis of Abi Azkakia's Dakwah Message in the Video
Year: 2024
Type: conference-paper
Abstract: This research aims to determine the framing of Ustadz Abi Azkakia's preaching message in a YouTube broadcast containing the video game "First Da'wah Match in MLBB!? Nurul Legend Assembly" and analyzed the content of the da'wah message contained in it. This research is descriptive qualitative research, the main source is Abi Azkakia's YouTube video content. William A Gamson and Andre Modigliani's method of analyzing the framing of preaching messages and content analysis is to see the frame and content of the message or event constructed in the video. The research results show that the da'wah video succeeded in framing Islamic religious messages in a creative and interesting way. Using the Mobile Legends game as a medium makes these messages easier for the younger generation to accept. The results of the content analysis of da'wah messages teach basic principles in Islam and ethical behavior related to faith, morals, and sharia regarding the importance of guarding one's words, being patient in facing trials, and not being influenced by worldly temptations. Overall, this video utilizes a creative approach to relate religious teachings to everyday activities and entertainment, by adopting analogies and framing that are relevant to its audience.
Authors: Nurul Huda Rizky Ukasah, Khomsahrial Romli, Yunidar Cut Mutia Yanti
Institution: Universitas Islam Negeri Raden Intan Lampung
Language: English
Subfield: Philosophy
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7084495495
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