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The effectiveness of the entrepreneurial mindset development program for entrepreneurs in the tourism business

Year: 2025

Type: article

Abstract: The objective of this study was to examine the effectiveness of an entrepreneurial mindset development program. A quasiexperimental design was conducted. The sample consisted of 40 entrepreneurs in the tourism business, evenly divided into experimental and control groups. The research instrument included: 1) the entrepreneurial mindset development program, and 2) the entrepreneurial mindset scale. Data analyses used ANCOVA and repeated measure ANOVA. The results indicated that: 1) the experimental group had a significantly higher entrepreneurial mindset than the control group in the posttest, and 2) the experimental group demonstrated a significant increase in entrepreneurial mindset from pretest to posttest, while the control group showed no significant difference between the pretest and posttest. The implications of this study are that the entrepreneurial mindset development program effectively enhances the entrepreneurial mindset of entrepreneurs in the tourism business. Therefore, entrepreneurs in the tourism business can utilize this program to cultivate an entrepreneurial mindset, leading to improved operational efficiency and effectiveness in the sustainable tourism business.

Source: Multidisciplinary Science Journal

DOI: 10.31893/multiscience.2026064

Author: Chaiyut Tawharanurak

Institution: Thammasat University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

Funder: Thammasat University