Bundling Strategies, Competitive Advantages, and Market Performance: A Case Study on Disney+ Streaming Bundles
Year: 2025
Type: article
Abstract: This case study examines Disney+’s product and price bundling strategies and their effects on competitive advantage and market performance. It identifies three product bundling approaches: mixed streaming, cross-service, and cross-industry bundles. The pricing models include flat-rate, tiered, and promotional bundles. The analysis highlights how these strategies enhance Disney+’s competitive advantages, influence market positioning, and impact consumer welfare through value creation, content differentiation, monetization strategies, and bundling partnerships.
Source: Global Communications Repository
DOI: 10.82315/hkptq-66q07
Author: Guo, Miao
Institution: University of Connecticut
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7084622977
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