The Influence of Event Attributes on Sport Tourism Destinations in Peninsular Malaysia: a Preliminary Study
Year: 2025
Type: article
Abstract: Sport tourism is widely recognised as an effective, low-cost method for marketing locations and cultures. Malaysia increased its position in this area in 2023 by hosting major sporting events, boosting its reputation as a sports tourist and holiday destination. However, research frequently fails to focus on the diverse and context-specific nature of event attributes, particularly in non-Western settings. This study fills that vacuum by investigating how event features influence tourist perceptions, visit intentions, and return likelihood in Peninsular Malaysia. To further understand these patterns, a literature review was conducted and observed from the perspective of Tourism Destination Competitiveness (TDC) Theory.
Authors: Nuur Izzati Alyaa, Kamisah Supian, Jamilah Kamis
Institution: University of Selangor
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7084677892
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