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Laugh away the awkwardness: how chatbot humor can relieve embarrassment in sensitive retail interactions

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-03-2025-0151

Authors: Xiangdong Shen, Mingli Huang

Institutions: Suzhou University of Technology, East China Normal University, University of Liverpool

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

Funder: Jiangsu Provincial Department of Education

Award: G4082197551

OpenAlex ID: W7085642663

FWCI: 0.408

Cites: 43

Cited by: 1

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