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The Impact of Social Networks and Mass Media on Career Choice Among Youth

Year: 2025

Type: article

Abstract: In the digital era, social networks and mass media have become powerful tools influencing young people’s worldview, values, and professional preferences. This article analyzes how digital platforms such as Instagram, TikTok, YouTube, and television affect youth’s career choice. Using descriptive and analytical methods, the study identifies psychological, socio-cultural, and informational mechanisms of influence. The results show that more than 70% of youth decisions regarding their future professions are affected by online media content, role models, and influencers. Recommendations are provided for integrating media literacy into educational programs to ensure informed career decision-making.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17308432

Author: Tillakhodjayeva Khosiyatkhon Sardorbekovna

Language: English

Topic: Career Development and Diversity

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W7087006101

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