Year: 2025
Type: article
Abstract: The rapid development of the digital economy has made the digital transformation of brand for small and medium-sized enterprises (SMEs) crucial for enhancing competitiveness and achieving sustainable development. However, SMEs are severely restricted in their transformation process due to high technological barriers, substantial cost investments, and a lack of professional talent. This paper proposes a lightweight path for digital brand transformation, aiming to help SMEs break through transformation bottlenecks with strategies that are low-cost, easy to operate, and quick to show results. The study first analyzes the current situation and challenges of digital brand transformation for SMEs, and then puts forward lightweight transformation strategies, including basic brand digitalization, simple data analysis, and compliance self-inspection.
Source: Frontiers in Management Science
Author: Bo Lu
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7089243719
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