Year: 2024
Type: article
Abstract: GoFood is a technology-based food delivery service developed by Gojek, one of the largest technology companies in Southeast Asia. This platform utilizes mobile application technology to connect customers with restaurants and driver partners in an integrated ecosystem. GoFood uses advanced algorithms to recommend menus, optimize delivery routes, and monitor service quality in real-time. This technology not only increases user comfort, but also opens up new business opportunities for small and medium enterprise (SME) partners in the culinary industry. In addition, innovative features such as order personalization and digital payments via GoPay provide a more efficient user experience. In this research, the methods we apply include participatory methods and action methods (action research). This research discusses the positive impact of adopting GoFood technology on operational efficiency, increasing restaurant partner income, and ease of access for consumers, as well as identifying challenges that still need to be overcome. ry services
Authors: Khabib Kitab Bulloh, Juani Imran, Muhamad Syawal Idris, Fatmawati Ismail, , Syafruddin , Syafruddin, Nur Wardah Desi Amriani, Shinta Abdul Rahman
Institution: Institut Agama Islam Negeri Fattahul Muluk Papua
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7089658441
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