Work

Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot

Year: 2025

Type: article

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-06-2024-0139

Authors: Pooja Sangha, Rose Weeks, Emily Miller, João Sedoc, Helen Lacey, Christine Liang, Smisha Agarwal

Institutions: Johns Hopkins University, New York University

Language: English

Topic: Social Media in Health Education

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7091596708

FWCI: 2.166

Cites: 72

Cited by: 2

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