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A Comprehensive Research Paper on E-Commerce: Concepts, Platforms, and Future Trends

Year: 2025

Type: article

Abstract: E-commerce, or electronic commerce, has transformed the way consumers and businesses interact in the internet era. It is the process of buying and selling products and services using electronic platforms like the internet and mobile networks. This paper provides a conceptual synthesis of e-commerce through the integration of theoretical models, consumer behavior knowledge, and emerging platform-based research. It delves into the development, business models, advantages, disadvantages, and future horizon of e-commerce, with special reference to consumer behavior across sites such as JD.com, Taobao, Pinduoduo, and Tmall. The research also examines the roles of evolving technologies like analytics, mobile commerce, and social media as drivers in defining the e-commerce ecosystem.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17357691

Author: Harsh Ambasana, Ms Kinjal Raja

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7091655769

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