The Impact of Digital Payment Systems (Buy Now, Pay Later) on Consumer Spending Behavior
Year: 2025
Type: dissertation
Abstract: This undergraduate thesis investigates the impact of Digital Payment Systems, specifically the “Buy Now, Pay Later” (BNPL) model, on consumer spending behavior in Pakistan. The study aims to explore how BNPL influences purchasing decisions, impulsive buying tendencies, and financial management patterns among young consumers. Using a mixed-method approach combining survey data and interviews, the research found that BNPL schemes significantly increase consumers’ spending frequency and reduce perceived payment friction. Findings highlight the importance of financial literacy and regulatory frameworks to ensure sustainable use of digital credit systems. This study contributes to understanding the behavioral and marketing implications of emerging fintech payment models in developing economies.
Author: Ahmad, Mudassar
Institution: Quaid-i-Azam University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7092287125
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