Work

Organizational culture and marketing-sales interface integration: a moderated analysis of cultural typologies across B2B and B2C contexts

Year: 2025

Type: article

Source: International journal of organizational analysis

DOI: 10.1108/ijoa-04-2025-5457

Authors: Cesar Augusto Vega Winter, Ruben Guevara

Institution: Pontificia Universidad Católica del Perú

Language: English

Topic: Organizational Management and Innovation

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7093378688

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Cites: 53

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