Work

Guaranteeing Student Satisfaction: An Exercise in Treating Students as Customers

Year: 1999

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475399212005

Authors: Michael A. McCollough, Dwayne D. Gremler

Institution: University of Idaho

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2138873997

FWCI: 14.4

Cites: 38

Cited by: 116

Related to: 10