Next to the customer’s heart and wallet: Frameworks for exploring the emerging m-commerce arena
Type: article
Authors: Nikhilesh Dholakia, Morten Rask, Nikhilesh Dholakia, Morten Rask, Morten Rask, Nikhilesh Dholakia
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7095840215