Work

Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2025-1533

Authors: Minh Tu Tran Hoang, Hoang Tran Tu My, Thi Tuyet Nhung Le, Bao Han Le Nguyen, Thi Van Trang Tran

Institution: Ton Duc Thang University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7102409492

FWCI: 3.864

Cites: 57

Cited by: 3

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